Introduction to the Esports Industry: Sales and Marketing

This 60 minute workshop provides a general overview of the different roles and careers available within Sales and Marketing in the esports industry. Focusing on sales, marketing, merchandising, sponsorship, partnerships, and more, this workshop will provide a look at the key roles and career opportunities, including potential degree choices, key skills, and stepping stones. All workshops will contain activities and implementations that attendees can carry forward with, as well as a self-assessment they can use to check their knowledge on the curriculum shared within the workshop. Many workshops may also feature guest speakers in one of the roles featured in the workshop.