Introduction to the Esports Industry: Marketing and Sponsorships

This 60 minute workshop provides an overview of the different roles and careers available within Marketing and Sponsorships in the esports industry. Focusing on both the marketing outreach and garnering sponsors of esports events, this workshop will provide a look at the key roles and career opportunities, including potential degree choices, key skills, and stepping stones. All workshops will contain activities and implementations that attendees can carry forward with, as well as a self-assessment they can use to check their knowledge on the curriculum shared within the workshop. Many workshops may also feature guest speakers in one of the roles featured in the workshop.

Roles featured include: Chief Marketing Officer, Director of Sponsorships, Director of Product, Brand Manager, Director of Advertising, Director of Merchandising and many more...